Faust

Pierre-Yves Rochon / PYR-design.com Website

Pierre-Yves Rochon (PYR) is a 30+ year-old internationally recognized, Paris-based interior architecture firm that, in 2007, joined the Chicago-based architecture firm Perkins+Will. PYR specializes in luxury hospitality design with projects spanning the globe. Their brand, while widely recognized, needed more distinct positioning against other international, full-service firms without sacrificing their existing brand equity. Faust created a modernized brand program, articulated via an identity refinement and website redesign, that reflected the studied polarity of the firm’s work product, focusing on an understated blend of modern and classical influences. With the website in particular, we focused on paring ancillary information and flourish down to the barest elements to bring primary focus to the work product. Faust provided concept, design, production and deployment.

Development: Mess.