Faust

McDonald's Corporation / Leadership Institute Identity

McDonald's Leadership Institute is an internal virtual institution created to engage a global community of leaders in innovative thinking and learning in order to excel in their personal and professional lives. Faust created an identity system that conveyed forward momentum, growth and transition; the logo, logotype and color palette project a fresh, optimistic and progressive approach to knowledge sharing and learning at McDonald's through a corporate identity system, business collateral, intranet site design and launch collateral. Faust provided concept, design, production and print management.

Printing: Rider Dickerson Inc. Paper: Mohawk Options.