Faust

Roosevelt University / Un-Viewbooks

As if the name doesn't say it all, Faust was retained by Chicago's Roosevelt University to create a non-traditional college viewbook that would establish a unique visual vernacular for the school and attract an audience of smart urban youth and new millennials who share a confident sense of self and are looking to go to school in an environment that is a reflection of them. Faust did so in multiple ways: by rejecting the status quo of designing around images of happy coeds, by creating designs oriented around purposely unembellished facts impactful to the intended audience and by designing a custom interlocking system for the 14 individual booklets. The result is one of those things you have to see to understand. But, trust us, it's cool. Faust provided concept, design, production and print management.

Paper: Finch Fine. Printing: Printing Arts. Recognition: Chicago Design Archive 2011, FPO, Award of Merit – Educational Advertising Awards.

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