Faust

Centrum Properties, Inc. / Roosevelt Collection Logo

Centrum Properties hired Faust to develop the look and feel for a huge, pedestrian-oriented retail development in Chicago's South Loop neighborhood. The process led with the development of a logo and tagline that would be used for marketing collateral and environmental signage. The logo was inspired by the development's proximity to Chicago's El and its signage, giving it an urban and pedestrian feel. Then, it was softened with the addition of organic details. The tagline "Life in Chicago's Urban Garden" was a reference to the open-air attributes of the development and the three-acre park that serves as a pedestrian ingress/egress. Faust provided concept, design, copywriting, production and print management.

• 
• 
• 
•