Faust

McDonald's Corporation / Experience by Design Catalogue

Faust was hired by McDonald's U.S. restaurant design group to create a promotional catalogue that would feature new restaurant interior design schemes being unveiled and offered to owner/operators across the country. The restaurant design group needed collateral that not only projected the progressive vision of the design schemes but also articulated both the real and perceived value of choosing one of the schemes. Entitled, "Experience by Design," the catalogue was comprised of four booklets housed in a silkscreened chipboard sleeve. Each booklet features a variety of visual perspectives — architectural and in-use, actual details and broad-stroke ideas — which came together to give an honest viewpoint of each environment. Faust provided concept, design, art direction, copywriting, production and print management.

Printing: Rider Dickerson Inc. Paper: Appleton Utopia Premium. Photography: David Beckers.

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