Faust

McDonald's Corporation / Worldwide CSR Report 2010

"What We're Made Of," McDonald's current marketing campaign, was the inspiration of this years CSR report. But rather than respond to it from the literal ingredient perspective, Faust used the tagline to describe the pillars of McDonald's CSR efforts: Nutrition and Well-Being, Sustainable Supply Chain, Environmental Responsibility, Employee Experience and Community. Also, through an interactive feature called "Farm to Front Counter" Faust was able to tell multiple CSR stories from around the world and from various perspectives in an engaging and digestible manner. Faust provided concept, design, production, print management, development management and deployment.

Web Development: Headstand Media. Printing: Graphic Arts Studio. Paper: Mohawk PC100. Writing: Jenerate Comunications.

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