Faust

ProLiteracy / Brand Modification and Guidelines

ProLiteracy retained Faust to position them as the authority in adult literacy. The new logo was built from the equity of the existing “open book” logo. But by changing the pages from outlined forms to solid structures, the mark becomes more about the page content rather than the pages themselves. Its form could also be interpreted in myriad ways: a bird in flight, pages in suspense and open sky. These are all symbols of what literacy can achieve. Faust provided, design, production and print management for the master logo, tagline and sub-brands.

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