Faust

McDonald's Corporation / Global Sustainability Scorecard 2011

As their CSR efforts and initiatives becomes an integral part of the fabric of McDonald's Corporation, the need to communicate quickly and clearly to all audiences, including internally becomes greater as well. This year we created a printed "scorecard" that is a small format, information-rich piece that highlights the best global stories while illustrating worldwide commitments and progress at a glance. It was design to accompany a comprehensive web-based report that launched concurrently. QR codes throughout the printed piece quickly drive the reader to deeper content online creating a seamless transition to and from each. Faust provided concept, design, copywriting, production, print management, development management and deployment.

Printing: Rider Dickerson. Paper: Mohawk Options. Writing: Jenerate Comunication. Recognition: 3BL Media The CSR Minute.

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