Faust

Tartan Realty Group / Theflatsonmain.com Website

The Flats on Main are a decidedly urban and contemporary living choice for brand aware upperclassmen at Illinois State University. After a site visit filled with interviews with the potential audience Faust leveraged the visual vernacular of relevant fashion brands to position the apartment campus. Modern typography set in animated constructions pairs with snapshot style photography to illustrate the vibe of the place. On the home page the visitor is greeted with random full-screen scalable imagery and can interact with explodable stacks of images to preview each sections content. Faust provided design, production, print and web management relating to a website, identity, and environmental graphics.

Development: Offshoot Design.