Faust

Faust / Faust The Band Promotional Campaign

Okay, so most folks won't understand why we'd do this, but we created a self-promotional campaign positioning our firm as a failed rock band seeking fame. Our band was spineless and reinvented itself every few years according to the musical tastes of the time. We covered disco, hair bands and robot pop. We created concert posters and t-shirts with hang tags revealing our true identity. Clever! Yeah, it was just a stupid excuse to use a smoke machine and wear leather pants. Faust provided concept, design, copywriting, production and print management.

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