Faust

Giselle's Good Food to Go / Identity System

Faust collaborated with a mother-daughter team to create an identity and retail experience for their gourmet grocery and catering business in Chicago's trendy and affluent Lincoln Park neighborhood. Their focus was on “good food to go,” catering to busy professionals who didn't have the time to cook but weren't willing to stoop to fast food for themselves or their families. The name, a tribute to their grandmother, suggested a personal touch; the style is ambiguous but familiar in its European style. Faust created standard business collateral, signage, bags, tags, packaging and labeling of all grocery and to-go food products. Faust provided concept, design, art direction, production and print management.

•