Faust

Faust / Appreciate It

Appreciate-It.com is a feel-good initiative created by Faust with a simple purpose: to give people all over the world the opportunity to make public their privately held sentiments—in particular, the myriad things for which people feel gratitude. The site features, collects, archives and celebrates these sentiments in volume. Beyond initial satisfaction, the intended effect on visitors is simply the warm fuzzies. We promoted participation through the combined use of our social media networks, printed hand-cards which were left throughout the city and an-on-the ground campaign where we partnered with Vosges to distribute free hot chocolate on a cold winter morning. Faust provided concept, design, copywriting production and deployment.

Printing: Creative Graphics Management. Web Development: Cartel Blanche. Interviews: Radio Ireland. Recognition: AIGA Chicago SnapShot 2011, Quipsologies, HOW Design, Small Biz Chicago, SiteInspire, SwissMiss, and Gapers Block.

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