Ritz-Carlton Chicago
Wedding Sales Kit

Faust was retained by the Ritz-Carlton Chicago, a Four Seasons Hotel, to redesign various external communications including a promotional newsletter, events collateral, a weddings sales kit, catering sales kit and ad-hoc advertising. The decision to redesign their collateral was the result of an influx of competition into the Chicago hotel market in addition to a demographic study that had revealed their clientele was transitioning to a younger age bracket with more modern tastes. The hotel needed to appeal to this transitioning audience while acknowledging the hotel's position as the “grande dame” among fine hotels in Chicago. Faust redesigned their collateral in stages using a strategy focused on minimalism and reduction of overly gestural editorial content. The wedding sales kit was designed to appeal both to brides-to-be and the mothers of the brides-to-be. Packaged as a personalized gift, the design and pacing built a sense of intrigue as each level of detail and information was revealed as it was opened. Faust handled concept, design, copywriting, art direction, production and print management.

Printing: M&G Graphics. Paper: Mohawk Superfine.

Hello. Welcome to Faust.

We are Bob, Sally, Paul, and Dave. We're located in beautiful Riverside, Illinois. We love tacos, table tennis, yogurt time, swimming, Stella (and Stella), and heavy lifting. Most importantly (and probably why you're here), we're graphic designers. We design stuff for people. We're very good. Everybody says so.

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