This Way to the Nonfiction Section, 2023

4-color digitally printed vinyl
2,400 square foot jet bridge facade
Collection of United Airlines
Commissioned by Johalla Projects
Photos by Zachary Johnston

This Way to the Nonfiction Section was developed as an answer to its site and medium. From the lounge, it is viewed as a nearly 300’+ billboard, but with its medium as a jet bridge, it is an immersive portal-like experience. The title is both concept and artwork and used to convey the “IRL” experience that only travel can deliver, especially when that travel is to a specific and planned passion or experience. To deepen the connection to the title and the medium, a single photo is manipulated into patterns that are reminiscent of end papers found in vintage books or the elaborate spines that line a library shelf. Upon closer inspection, these patterns slowly reveal their source image as an United plane.